Consumers have a wealth of information at their fingertips these days. Potential clients and employers rely heavily on your digital identity to make decisions. What your online presence says about you can be a deal breaker. Take your online reputation into your own hands rather than leaving it up to chance. Here are some tips on how:
A good place it starts is by doing a search of your name or business and see what comes up. Determine whether the first search results are representative of you and your brand. Do other people show up before you? Would it be easy to get you confused with another person or business? An easy way to do this is with a quality profile picture, putting your face to your name. Your profile picture is often times the first impression potential clients get of you, so you want to make sure it is the right impression. Professional business portraits will make you look polished and reputable in addition to establishing your identity.
Make sure people are seeing the correct profiles by putting a link to your online profiles directly in your resume or website. Creating a cohesive brand across media platforms is invaluable. This is one of the reasons why our photoshoots sessions yield multiple poses and angles. You will have a variety of headshot photos to use across various platforms while still maintaining a tidy and unified look. People are less likely to confuse you for someone else when you have established your brand.
Keep profiles updated with relevant information, this will add to your credibility and reputation. Do not neglect your digital footprint. It is important to update your look periodically. Keep profile pictures current.
Your online presence is one of your most valuable assets, take control of it. One of the best things you can do is to claim your name and put a face to it with high-quality business portraits from Capitol Photo Interactive. Contact us today at 203-255-4002. We will help you put your best face forward!
